We generate lasting and trust-based relationships (Key Accounting 360 °)
- 1. Focused on modern channel customers (FMCG)
- 2. We have achieved 55% coverage in the Spanish food-goods market with an outstanding presence in all channels (hypermarkets, supermarkets, discount stores)
- 3. We have developed a Key Accounting 360º function with all our customers:
- – Creation of product launch plans
(Adaptation of formats, labels, languages and communication to the Spanish market)
- – Promotional planning with earnings per share analysis (pre and post)
- – Adaptation of promotional themes to the requisites of customers and consumers
- – Design, production and implementation of point-of-sale materials (fliers, brochures, displays, etc.).
- – Collection and analysis of market data to detect developments and trends in terms of the market and competition.
- 4. Together with the Manufacturers and, in accordance with their priorities and objectives:
- – Strategic analysis of opportunities based on category management.
- – Planning and control of investment for customers (trade) and consumers (marketing)
- – Development of specific marketing tools for brand development (awareness, visibility, penetration, etc.)
- 5. Integrated logistics management through our platform in Madrid
(Provisioning, storage, extraordinary handling, preparation and delivery of goods)
- 6. Administrative management: Invoicing, payment, incidents, etc (customer service)
- 7. Regular monitoring of business evolution through reporting tools.